According to the American Association of Colleges of Nursing (AACN), the U.S. will likely experience a shortage of Registered Nurses (RNs) in the coming years, intensifying further as Baby Boomers age and the need for health care grows.
That’s where Atom HR and Staffing comes in. The company works hard to staff facilities that need to fill gaps in their rosters. It also keeps track of what types of shifts its nurses are looking for and uses an algorithm to suggest better matches.
The company’s pitch resonates with both nurses and the facilities that employ them. The company has quickly grown for a small team to a 186-person company that continues to expand into new states.
To support its rapid growth, the company’s sales and marketing team focus on two core activities: growing its database of nurses and signing up more facilities.
In the last quarterly meeting, the CEO of the company set some aggressive KPIs for growth, and the Chief Revenue Officer (CRO) Sarah, believes that she has the right team to hit them. Now all she needs to do is upgrade the firm’s martech stack.
Try New Platforms Quickly and Securely
Sales and marketing teams have more platforms to choose from than almost any other function. The attitude in most is to sign up for a free trial and see if it works.
While Sarah supported this “move fast” attitude, the CFO Louis wasn’t so sure. He noticed that managers were choosing their tools, and as teams became more specialized, the company would occasionally end up with two different tools to accomplish the same goals.
This was a symptom of a more significant problem: there was no process for approving and managing the growing department’s SaaS technology. He brought this issue to Sarah, and they discussed how best to move forward.
Creating a Process That Works
The two executives found a SaaS management platform to help them in this process. The first step involved taking stock of all of the SaaS apps currently in use. They found duplicate subscriptions and apps with redundant functionality.
Some teams were purchasing separate subscriptions to accomplish the same goal, and in others, employees were accidentally given two licenses for the same product.
They then focused on creating an internal process for evaluating and approving new tools that went through critical stakeholders (IT, CTO, Finance, Legal).
This new process needed to add functionality and security reviews without slowing down decision making. As the company works in the healthcare industry, ensuring HIPAA compliance was another step baked into the process.
With the steps in place to ensure the new technology stack was optimal, the team was able to confidently purchase the tools it needed to support the company’s ambitious expansion.